CrankTank has hired Katie Middel as client success manager, overseeing project delivery and has a key role in strategy development, reporting and analysis, scoping, and business development. The company also promoted Anna Howard to account executive and Scotty Peck to account manager and Amazon management.
“The two best aspects of my job are integrating and often learning from our smart and talented colleagues, and interacting with our dynamic brand partners’ leadership teams,” said company CEO Scott Montgomery. “Brands are increasingly embracing direct-to-consumer strategies to strengthen customer relationships, balance the reliance on traditional retail channels, make first-party data-driven decisions, and take greater control over pricing and inventory. Building your Digital Approach with first-party data grows revenue across all channels by enabling you to “meet the customers where they are.”
Image courtesy CrankTank
