Tough Mudder said Craft Sportswear has entered into a multi-year global partnership to become its “Official Performance Apparel and Footwear” of the series. Previously, Merrell was the footwear sponsor, and Alanic was the apparel partner.
Craft will collaborate with the race organizers on Tough Mudder branded footwear designed for the course.
Other new sponsors include Reign Total Body Fuel as the “Official Energy Beverage of Tough Mudder” and Stage Hydration as the “Official Electrolyte Hydration Partner.” Every Man Jack returns as the Official men’s grooming partner.
Tough Mudder returns for its 2021 season kick-off this weekend in Atlanta, GA.
“After a long COVID hiatus, we’re excited to welcome our community back to the mud,” said Tough Mudder CEO Kyle McLaughlin. “As the world re-emerges from lockdown, we’re seeing unprecedented demand from participants and brand partners who are all eager to get back to live experiences.”
The 2021 North American Tough Mudder event series will feature more than 125,000 annual participants and more than 20 event weekends across the U.S. this year.
Photo courtesy Tough Mudder
