Craft Sportswear, the Swedish brand that has manufactured functional apparel for endurance sports for four decades, announced it will open a pop-up shop in New York City’s SoHo neighborhood from October 25 to November 3.
The retail space will serve as Craft’s “basecamp” during the New York City Marathon (November 3, 2024), where it will host events and feature the Kype Pro, the brand’s latest shoe designed for elite runners. The shop will also offer limited-edition products available exclusively in New York, including Craft’s Elite Run Team kits, bio-based technical running gear and Craft X NYC pieces.
The Scandinavian-inspired store design “will reflect Craft’s commitment to minimalism, functionality and style.”
Jake Rawson, CEO at Craft Sportswear USA, said, “The energy and passion of the NYC endurance sports community have always inspired us, and we see this as a fantastic opportunity to connect with such a vibrant group of athletes. We can’t wait to introduce the Kype, our latest super shoe, designed for runners who push their limits, just like we do at Craft. We look forward to sharing this experience with everyone and seeing how it unfolds alongside this amazing community.”
Image courtesy Craft Sportswear
