Craft North America has hired DS Specialty Sports to represent New York, New Jersey, Delaware and Eastern Pennsylvania.

DS Specialty Sports is led by Dan Sims, who began the agency in 1989, and represents brands across multiple channels, including run, cycle, outdoor, and ski. Current clients include Camelbak, CEP, Clif Bar, Timex, Balega, and Linus Bike.

Eric Schenker, CEO of Craft Sportswear North America, believes the agency is well positioned to drive new growth:

“DS Specialty Sports has proven success in the endurance and outdoor industry,” Schenker said. “Dan brings decades of experience and relationships that will allow him to make an immediate impact in this critical territory. We see the Northeast as one of our strongest regions but at the same time one with the most potential for growth, and we believe Dan and his team are ready to make it happen.”

Sims is joined by Dan Haselbauer who got his start in the industry in ski and bike hardgoods. Haselbauer was previously a sales and merchandise manager with Paragon Sports and Metro Bicycle Stores before moving into brand representation. Sims and Haselbauer work out of offices in Katonah and Brooklyn, New York.

“DS Specialty Sports has a history of representing the foremost endurance and outdoor brands and Craft is certainly a strong addition to our portfolio,” said Sims. “We’re proud to partner with them, and we look forward to many years of growth.”

Craft is a maker of functional apparel for serious athletes.