Atlanta-based Cox Enterprises acquired Loop Tackle, a Swedish manufacturer of fly-fishing equipment for over 40 years.
Founded in Sollentuna, Sweden, in 1979 by Christer Sjöberg and Tony Karpestam, “Loop’s brand is synonymous with conservation,” said Alex Taylor, chairman and CEO of Cox Enterprises. “They’ve been the top name across the North Atlantic for many years, making the best technical gear for fly-fishing and connecting with those sometimes cold, wet, wild habitats. We hope to build on that ethos to foster a company that makes great gear and, in the process, leaves the world in a better place for the next generation.”
Since 2007, Cox has invested over $2 billion in sustainable businesses and technologies.
Loop Tackle owns and manages Atlantic salmon rivers and invests in conservation, science and education. Cox Enterprises acquisition is expected to better position Loop Tackle to expand its offerings of sustainable products.
Image courtesy Loop Tackle
