Cotopaxi hired Brad Hiranaga as its chief brand officer. He joins the company from General Mills where he held the position of chief marketing officer.
“Cotopaxi is poised for a meteoric ascension as an impact-driven adventure brand, and Brad is the perfect fit to help drive us through the next phase,” explained Davis Smith, founder and CEO. “We’re thrilled to have his expertise and insights and to bolster what has been, and will be, an exciting period of exceptional new hires and growth.”
Hiranaga is responsible for driving the continued growth of the brand, including purpose, experience and image. He oversees marketing, advertising, creative, design, community, experiences, public relations, and activation. He joined the company in September 2022.
