Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy. In its role, Gunpowder will handle all public relations and media relations for the brand.
“Costa is committed to creating great products for our consumers, as well as protecting the waterways where we live and play,” said T.J. McMeniman, vice president of marketing for Costa. “Gunpowder’s industry experience, bold thinking and shared passion for protecting those places makes them a perfect partner to help us meet our communication objectives.”
Costa will launch several new products in 2018 and will continue to support key brand initiatives, including Kick Plastic, One Coast, IndiFly and OCEARCH. In addition to supporting new product launches and brand initiatives, Gunpowder will also help Costa promote its branded content and assist at events, including trade and consumer shows.
According to Ryan Chuckel, founder and president of Gunpowder, “Costa has a legacy of providing exceptional products and protecting our natural resources. We are proud to partner with Costa and usher the brand forward as they continue to lead the category in product innovation and further their conservation efforts.”
