Costa Sunglasses recently welcomed Renato Cappuccitti as director of sales for its Rx sun lens division.


Prior to joining Costa, Cappuccitti was the director of professional and business development for For Eyes Optical, one of the nation’s largest optical chains. He is a licensed optician and has served as a board member of the National Association of Opticians (NAO) for four years. He is also the commissioner and treasurer for the Commission on Opticianry Accreditation (COA), which accredits opticianry education programs across the country.

Cappuccitti also held management positions within Hoya, Vision Systems (now a Carl Zeiss laboratory), Rodenstock North America and Rodenstock Canada.


As director of Rx sales, Cappuccitti will be responsible for growing Costa’s optical sales department and developing initiatives to further Costa’s leadership position within the industry.


“We’re actively evolving our Rx sun lens division, focusing our efforts on our patentented 580 lens technology enhancements and growing our in house optical lab for heightened quality control of our product,” said Chas MacDonald, president of Costa Sunglasses. “Renato is a proven leader who understands the needs of both the ECPs and patients. He is the perfect candidate to direct the Costa Rx sales force and growth of this division.”


Cappuccitti received his associate’s degree in opticianry from Georgian College in Barrie, Ontario. In his free time, he enjoys home renovation projects. He is also an outdoor enthusiast who loves hiking and playing disc golf.