Coros, the maker of GPS sports watches, reported that after more than three years of partnership, 2pure would hand back the U.K. and Ireland distribution of Coros’ products to its manufacturer, effective March 1.
Since owning the distribution of Coros’ products in the UK, 2pure has moved forward in the running and outdoor space with distribution in over 40 retail doors and with an online presence. As part of its European expansion, Coros established a presence in the UK to service retailers and consumers.
George Bowie, CEO and founder of 2pure distribution based in Livingston, Scotland, said, “Going up against some real giants of technology with Coros has been incredibly challenging but equally rewarding for our team in the UK and Ireland, and I am very proud of what we have achieved.”
Coros UK General Manager Alec Duffield added, “We are very thankful to have had a great partner like 2pure to kick start our business in the UK and Ireland, and we’re very much looking forward to continuing the great work they have done.”
During February, Coros and 2pure will work collaboratively to avoid unnecessary disruptions for the current UK and Ireland retailers.
