Core Health & Fitness, the maker of commercial fitness products, promoted Joey Osborne to VP of North America direct and distributor sales.
Osborne is an almost 20-year veteran of the fitness industry. He joined Core in 2018 as the senior director of North America distributor sales and has managed a network of distributors and specialty retailers in North America for the last two-plus years with the company.
Osborne most recently spent several years with Hoist Fitness, though for most of his career, he’s been building relationships with top tier partners for fitness equipment manufacturers. He also held roles with Johnson Health Tech and Nautilus, Inc.
At the conclusion of 2019, Osborne received the “Living Our Purpose” Award for best demonstrating the Core Purpose; To Innovate by Sharing our Passion for Fitness Performance. Osborne was charged with turning around a challenging and complex channel into one of the company’s strongest performing areas.
“Joey was absolutely the right person for this role. When we decided to restructure our Sales division, Joey presented a sustainable and thoughtful strategy that fit with the overall business plans. He has always had a “Play To Win” attitude and that’s exactly who I want on my team,” said Kevin Malanga, VP Business Development and Customer Financing for Core Health & Fitness.
Osborne is based out of Charleston, SC. Jon Brozenec, Rick Nelson, and Heath Debish from the direct side will now report to Osborne. He’ll retain James Martin and Ken Wolters as NA distributor sales managers and continue working with the channel.
Photo courtesy Core Health & Fitness
