Cordura brand announces Erdal Merttürk as new technical account manager for the Middle East brand support team.
“Erdal’s experience with Invista makes him a great fit for Cordura brand needs in the Middle East. He understands and embodies that we, as a brand, stand for high quality products that help ensure long-lasting performance and customer satisfaction,” said Cindy McNaull, Cordura brand global brand and marketing director.
Currently, Merttürk is based in Invista’s office in Turkey and looks after sales and marketing activities in Turkey, North Africa and the Middle East. He is also responsible for managing key regional accounts for Invista’s performance solutions’ business as well as new business development opportunities. This new role with Invista’s Cordura brand team leverages his experience and knowledge of the company with the opportunity to grow the Cordura fabric business in the region.
Merttürk attended Marmara University in Istanbul where he studied Economical and Administrative Sciences. He then went on to South Bank University in London where he received his Master of Arts in Internal Business.
Invista’s Cordura brand celebrates individual durability. The brand believes, ‘As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics.’ Known for its resistance to abrasions, tears and scuffs, Cordura fabric is a primary ingredient in many of the world’s high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The Cordura brand is a registered trademark of Invista, one of the world’s largest integrated polymer, intermediates and fibers businesses.
Invista is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries.
