Activewear brand Copper Fit announced a new partnership with CEO and Founder of Goop and Academy Award-winning actress Gwyneth Paltrow. She becomes Copper Fit’s first female brand ambassador.

Paltrow’s collaboration will include a capsule collection of elbow and knee sleeves, compression gloves and socks to launch at the start of 2022. Copper Fit’s two other ambassadors are former NFL quarterback Brett Favre and former NFL wide receiver Jerry Rice.

“I’m always interested in partnering with companies, like Copper Fit, that has set out to democratize wellness. It’s important to me to only be in business with brands where I’m aligned with their core values,” said Paltrow.

“We are excited to welcome Gwyneth Paltrow to the Copper Fit family. We knew working with Gwyneth would be a great match for Copper Fit not only because she has been a true advocate for women’s health and a pioneer in the wellness space, but also because she understands the aging process and what our bodies can do at any age. As Copper Fit innovates and excels in the health and wellness category, we feel she embodies the essence of the Copper Fit woman and what it truly means to Live Limitless,” says Anand Khubani, CEO and founder of Copper Fit.