Coolcore unveiled what it described as the industrys first chemical-free cooling material for the textile market. This material recently received patent protection as the only innovation that delivers three distinct functions-wicking, moisture circulation and regulated evaporation to reduce the fabrics surface temperature up to 30 degrees.
The cooling category is exploding right now and were excited to be in a leadership position, commented Justin Cupps, president at Coolcore. While weve seen an increase in competition recently, theres no other product in the marketplace that offers these three distinct functions and provides them chemical-free.
Coolcore recently earned the Excellence in Technology recognition from the world-renowned Hohenstein Institute, recognized globally since 1946 for its market leading testing systems serving the textile industry.
The industry has said that ‘dry is cool, but we disagree and the testing has supported that position, said Ryan Drew, chief marketing officer. Rather than a simple wicking function, our moisture-activated cooling technology makes sweat work for athletes and on-the-go consumers.
Coolcores distribution channels include: exclusive partnerships with brands such as MissionAthletecare, whose EnduraCool line of towels, helment liners, sleeves and other accessories is powered by Coolcores material innovation; the launch of Dr. Cool Recovery-On-The-Go wraps this fall, and the debut of a Coolcore performance cooling apparel for Spring 2014.
Cupps is leading the companys expansion, leveraging his experience at global consumer brands including adidas and AND1. In addition to Drew and Cupps, Coolcore has added Nick Skally as director of marketing, and Kelly Glowik as business unit manager. They join Founder and Chief Technology Officer Dennis Ackroyd.