Cool Clubs has acquired the custom club fitting firm Hot Stix based in Arizona.
Cool Clubs’ acquisition of the brand involves all Hot Stix locations including its headquarters located in Fountain Hills, AZ and satellite locations in Palo Alto, CA; New York City and West Palm Beach, FL. Cool Clubs, based in Scottsdale, AZ, will immediately integrate its technology into Hot Stix locations and absorb all Hot Stix operations including order fulfillment, customer-facing functions, marketing, human resources, and brand management.
“We’re very excited to welcome Hot Stix and its employees into the Cool Clubs family,” said Mark Timms, Cool Clubs CEO. “We believe Hot Stix is an excellent fit given our compatible company cultures, shared values and passion to help others play better golf. While finalizing the transaction, we learned their work ethic mirrors our core operating principles. We’re thrilled and fortunate to benefit from the high-quality club fitting for which Hot Stix is known.”
Hot Stix will continue to operate under its current name for an undisclosed period of time.
Photo courtesy Hot Stix
