Converse Inc. has reached an agreement to sell its One Star footwear and apparel collection exclusively to Target stores, beginning February 2008. The One Star collection will be supported by an integrated marketing campaign. Select sportswear and footwear styles will also be available at Target.com.
“We are very excited about this tremendous partnership celebrating Converse's iconic One Star label with a world-class retail partner like Target. One Star has been a successful part of the Converse family for more than 30 years. This collaboration will enable us to deliver an innovative, premium head-to-toe lifestyle product collection while creating an exclusive One Star offering for Target guests,” said Jack Boys, Chief Executive Officer, Converse Inc.
Target will offer One Star exclusive lifestyle and vintage inspired contemporary sportswear collections for men and women, including denim, non- denim bottoms, knits, wovens, graphic tees, sweaters, dresses, skirts and outerwear. One Star footwear includes exclusive and limited edition product for men, women and children.
“We are thrilled to bring Converse One Star products exclusively to our guests in new and exciting ways, and we look forward to creating a unique in- store experience that embodies the One Star lifestyle,” said Gregg Steinhafel, president of Target. “This partnership is another way in which we strive every day to bring our guests differentiated merchandise at a great value.”
The One Star label made its debut in 1974 with a low cut, suede version of the original Converse basketball oxford with the iconic Converse five-point star design on its side. One Star will continue to be offered internationally through other retail partners.
Converse's Chuck Taylor All Star and other Converse footwear and apparel such as Dwyane Wade performance basketball product and Converse by John Varvatos men's and women's apparel will continue to be distributed in the United States and internationally through a broad range of retail channels.
