Converse has provided a cash injection to The 100 Club, London's legendary live venue that had been facing financial difficulties and threatening to close.
In a statement posted by xfm.com, Converse said, “We at Converse are very excited about our
new partnership with the legendary 100 Club in London. Converse's
commitment to being a catalyst for creativity is at the heart of the
brand and we are dedicated to championing and supporting artists, fans,
the music scene, venues and the experience. Converse and the 100 Club both share a love for music and this
partnership is a great opportunity to reunite the 100 Club with a
generation who experienced history inside its walls, as well as
introduce it to a new generation with a vow to bring the best in music
to its legendary stage.”
Sir Paul McCartney, Liam Gallagher and Mani from Primal Scream have been backing a campaign to save the club.
