Continental Tires the Americas, LLC, based in Fort Mill, SC, said Shane Messner joined the company as head of Bicycle the Americas. He joined the company “during a period of increased investment in the North American market,” with Continental recently announcing a ramping up of its presence in the U.S. and Canada with QBP as a new distribution partner.
Messner brings almost 15 years of sales and marketing expertise in the tire industry across multiple business areas to Continental, having held various positions in the North American divisions of global tire brands.
Spiridon Spiridonou, head of Continental Bicycle, said, “With Shane’s proven track record in the region, we look forward to bringing his unique skills and perspectives to the team and are confident that he will be a valuable addition to develop the team and steer our ambitious growth plans.”
Messner commented, “Continental has invested heavily in maintaining their leadership in road while also successfully launching a new gravity line in 2022. The company’s continual product development provides a strong portfolio that should continue to attract riders and retail support in the years to come. It’s an exciting time to partner with Continental Bicycle as we are launching our first comprehensive MAP policy in December and joining forces with QBP to enhance our service to retailers. Whether you are a road, gravel or MTB-focused shop, we look forward to serving you and helping to grow the industry.”
Photos courtesy Continental Tires Americas
