The Conservation Alliance’s third annual Ads for the Earth Auction, an online sale of advertising space, raised $105,000. The auction consisted of ad space donated by Alpinist, Backcountry, Backpacker, Men’s Journal, National Geographic Adventure, Outside, Paddler, Sierra, Telemark Skier, and Wend magazines. All proceeds from the auction will go into The Conservation Alliance’s grant fund to support efforts to protect wild places throughout North America.

“We raised $105,000, in a very tough economy,” said John Sterling, Conservation Alliance Executive Director. “As a result, we will be able to support at least three additional projects over the next year.” Winning bidders were Confluence, The North Face, Wolverine, KEEN, Osprey, and Petzl.

The Ads for the Earth Auction has now raised a total of $410,000 for The Conservation Alliance, making it an important revenue stream for the organization’s grant fund.

The fourth annual ad auction will be held May 3-7, 2010.

The Conservation Alliance acknowledges the following people and publications for donating ad space and for helping plan the auction:

Fran Farrell, Men’s Journal
Scott Parmelee, Outside
Peter Fisher, National Geographic Adventure
Charina Lumley, Backpacker
Kristi Rummel, Sierra
Rob BonDurant, Patagonia
Bobbie Parisi, KEEN, Inc.
Natalie Hayes, Columbia Sportswear
Greg Williams, Backbone Media
Melissa Reynolds, The North Face