Ergatta has closed $30 million in Series A funding led by Advance Venture Partners, with participation from Greycroft, Fifth Wall, Gaingels, and Hans Tung (GGV).

The new funding builds upon a $5 million seed round announced in July 2020, bringing Ergatta’s total capital raised to $35 million.

The Brooklyn-based company, founded in 2019, offers a workout based on a user’s profile and fitness objectives. The brand’s flagship product, the Ergatta Rower, pairs its tech-driven content with a handcrafted rowing machine built from cherry wood in Rhode Island and designed to fit into a customer’s living space.

“We believe the future of fitness is at home, brought to life by engaging and personalized digital content,” said AVP Founding Partner Courtney Robinson. “Ergatta’s unique workout experience resonates with a large, unaddressed portion of the market that thrives off of competition, sport and continuous improvement. Their year one growth is a testament to both the demand for gamified fitness and their intimate understanding of the consumer demographic driving that demand.”

“We are creating a new paradigm for digital fitness content that leverages games and competition, rather than instructors,” said Ergatta Co-founder and CEO, Tom Aulet. “Our mission is to bring daily fitness within reach for our members by putting the individual in control and creating compelling, personalized programming that adapts to their fitness level, driving consistent fitness behavior over time.”

Photo courtesy Ergatta