Asensei, a connected coaching start-up based in San Francisco, has closed a $2.2 million Series Seed funding round. The current round brings total funding raised by Asensei to $5.1 million.
The round was led by existing investor KB Partners and new investors Northwestern University, Alex Alimanestianu (former CEO Town Sports International, and investor/advisor to Mirror and its founder), former NFL wide receiver Scotty McKnight, and former NFL quarterback Mark Sanchez.
“Whatever your activity—yoga, pilates, TRX, kettlebells, or a rowing machine—Connected Coaching is the missing ingredient that makes sense of your movement and brings skill-based personal coaching to your practice,” said Asensei founder and CEO, Steven Webster. “After several years and nearly 100,000 downloads of Asensei Connected Rowing Coaching, we’re now ready to offer any company making apparel, sports equipment or connected fitness products the easiest way to bring technique coaching and correction to their customers.”
“Connected coaching is an exciting and critical next step as home exercise continues its exponential growth and transforms from a generic experience to a personalized one. Asensei’s motion capture technology enables that transformation in an affordable and convenient way and can do so for any exercise modality or equipment and for any level of experience from beginner to expert,” said investor Alex Alimanestianu.
Asensei also welcomed a number of new advisors to its board including Dr Chris Frankel, formerly SVP and chief science officer at TRX and now head of performance for BeaverFit USA, joins as head of performance and coaching; and Peter Barbaresi, who most recently sold Yoga Six to Xponential Fitness and continues to advise both boards, joins as both an investor and advisor to lead B2B partnership efforts.
Photo courtesy Asensei
