VF Corporation David Conn has been appointed President VF Retail Licensed Brands, a new position within its subsidiary, VF Services, Inc. Conn, 41, will be responsible for identifying new business opportunities with key retailers under a licensed business model.
Prior to joining VF, Conn served as Executive Vice President of the Iconix Brand Group and played a key role in building Iconix into an industry leader in brand management and licensing. He also has held senior marketing roles with Columbia House and Candies, Inc.
“Partnering with leading retailers is one of the cornerstones of VFs growth strategy. Beyond our core national brand strategy, we see additional opportunities for growth with key partners through the introduction of new brands under a licensed business model. David brings a unique set of skills, capabilities and brand licensing experience to VF that will prove effective in leading our efforts in this new endeavor,” said Mike Gannaway, Vice President – VF Direct / Customer Teams.
Conn will report to Gannaway and be based in New York City.