Confluence Watersports has become the latest vendor partner of the Grassroots Outdoor Alliance, which represents dozens of retailers operating approximately 70 outdoor specialty stores nationwide.


Located in Easley, S.C., Confluence Watersports represents seven unique watersports brands: Wilderness Systems, Perception, Dagger, and Wave Sport kayaks, Mad River Canoe, Adventure Technology paddles, Harmony accessories and Bomber Gear. With a full representation of canoes, and kayaks ranging from touring and recreational to high-performance whitewater boats, the Confluence brands are well suited to outfit all paddling enthusiasts. Confluence Watersports is a group of people passionate about the outdoors who are advocates dedicated to bringing more people to the water.

“We at Confluence Watersports believe that independent specialty retailers play a unique and essential role in the progressive growth of paddlesports,” said Brad Taylor, director of field sales for Confluence. “This shared mission is why we are thrilled to build upon our existing relationship that we have with the exceptional independent retailers of Grassroots Outdoor Alliance. We look foward to the opportunity of being a reliable contributor in this collaboration with our retail partners as we strive to increase visibility and participation for Paddlesports, increase sell through of our products on the retail floor and maximize retailer profitability.”


Ed McAlister, a member of Grassroots Outdoor Alliaince and owner of River Sports Outfitters, offered his thoughts on the partnership, “Grassroots Outdoor Alliance is excited to welcome the Confluence brands as one of our vendor partners.  Their product mix plus the additional  programs they offer our members are excellent.  From the president down through their ranks, the energy and enthusiasm is felt at all levels for paddle sports. “


It is with great pleasure we announce this partnership and we look forward to building strong alliances with all the Confluence brands.