this week and continuing through the end of April, Confluence Watersports will
debut completely new websites for its brands. The Wilderness Systems site is currently
live. In the proceeding weeks, revamped sites for Dagger, Wave Sport,
Perception, Mad River Canoe, Harmony and Adventure Technology Paddles will
launch one per week.
The
website redesigns are an integral piece of a broader mission to enhance the
customer experience with Confluence brands. With user-friendly, interactive
boat selectors to full access forums and links to other paddling resources, the
sites have been designed for consumers to choose a proper kayak or canoe, and
also to serve as a gathering place for enthusiasts to share tips, discuss
paddling-related topics and give feedback on the various Confluence products.
“Were
really excited for the sites to go live,” said Sue Rechner, CEO of Confluence
Watersports. “Every detail has been designed with the visitor in mind. They
visually represent the essence of the brands, create distinct brand
experiences, and make it easy to find relevant information. The goal is to
regularly freshen content, based on the direct interaction with our
stakeholders. These sites represent a major commitment to building the strength
of our brands and driving traffic and sales at the retail level.”
The
Confluence brands have lively and diverse histories, which have built the
foundation for what the brands are today. In capturing these varied
experiences, each new site will tell a story as unique as the brands
themselves.
The
Wilderness Systems, Dagger and Wave Sport sites will have open discussion
forums. Confluence looks forward to spirited conversations among and with the
varied paddling communities.
