Concepts announced the opening of a new store in New York City, at 99 University Place in the Union Square neighborhood. The 2,500-square-foot space is the fourth Concepts retail location adding to the brand’s presence in Boston, Shanghai and Dubai.
Five years after opening its first New York City space in the Tribeca neighborhood in New York City, Concepts’ new store supports the brand’s growth in community presence and expanding business. This store follows the recent opening of the new Concepts Boston flagship store in October 2020.
“We needed a new location in New York City to support our growth and future plans. We’ve always loved the energy around the Union Square neighborhood – it reminds us a lot of our first Harvard Square location, so when 99 University Place became available, it felt like home for Concepts,” said Tarek Hassan, founder and CEO of Concepts, which was founded in 1996.
“Concepts started as a brick & mortar only retailer. We are committed to the experience and storytelling that can happen through the shopping experience, and we’re always looking for ways to improve those experiential moments for our consumers,” said Hassan.
Concepts’ opening weekend will include releases from Nike, Ambush, Stussy, Jordan, and Yeezy. The New York City store will also include products from longtime partners such as Canada Goose, Vans, Adidas, and Converse and will allow Concepts to highlight its private label. With expanding retail space, Concepts will bring new brands to the fore introducing Infinite Archives, Noreen Seabrook and DJ4Animals Vintage American.
“We’ve had many partners throughout the years and feel lucky to be able to bring so many brands with us through our journey. The larger New York City Concepts store allows us more space to bring these special products to consumers and another way in which we can present our collaborations,” said Hassan.
Photo courtesy Concepts
