Competitive Cyclist has secured an exclusive partnership with Amaury Sport Organisation (A.S.O.) as the sole U.S. retailer for this year’s Tour de France products.
“We are really happy to welcome Competitive Cyclist as our 2024 Tour de France official retailer of licensed products in the U.S. for a third year in a row,” said Nicolas Denolf, licensing and merchandising manager, A.S.O. “With their high-level customer service and expertise in the bike industry, we believe that Competitive Cyclist is the top bike specialist to connect the world’s biggest bike race with U.S. cycling fans.”
“Competitive Cyclist is deeply committed to championing the cycling lifestyle,” said the company’s senior brand marketing manager, Ian Gonder. “The Tour de France is not just a race; it is also a cultural phenomenon that captivates cycling fans globally. Our partnership perfectly aligns with our mission to support and inspire all cyclists by offering official Tour de France gear and apparel from the esteemed brands with which we have cultivated long-standing relationships.”
Competitive Cyclist will offer a curated selection of official A.S.O. Tour de France products, including authentic jerseys, bibs and accessories worn by the pro cyclists, performance equipment, including helmets, gloves and other gear used in the Tour, and commemorative Tour souvenirs and collectibles.
