Columbia Sportswear Company has announced the upcoming opening of a new Columbia-branded store to be located in the heart of Frankfurt's famous Zeil Strasse, in the recently opened My Zeil shopping centre. The new store, which will occupy 325 square meters, will present the company's Columbia brand outdoor apparel, equipment and footwear and Sorel brand footwear to millions of outdoor enthusiasts who live in Germany and to the 40+ million tourists who travel to the Zeil Strasse each year. The store is expected to open in late August 2009.
“We're very excited about locating a Columbia-branded store in Frankfurt, one of the premier retail shopping destinations in Europe. Zeil Strasse is considered one of the best places within Frankfurt to shop for outdoor products,” said Christian Finell, General Manager Europe, Columbia Sportswear Company. “The planned opening of our store in Frankfurt is an exciting move for our Columbia and Sorel brands in Germany.”
Columbia's planned Frankfurt store is part of the company's strategy to establish a network of branded stores in key metropolitan markets around the world and elevate the presentation of its complementary outdoor brands. The stores are intended to drive consumer demand by enabling consumers to experience a greater breadth and depth of Columbia's innovative outdoor products merchandised under one