Columbia Sportswear announced the launch of its new business-to-consumer online channel. Columbias e-commerce sites will showcase “The Science of the Greater Outdoors” and explore how the companys product technologies protect consumers from the elements.
In addition, Columbia said it will integrate e-commerce kiosks into several bricks-and-mortar branded retail stores that it plans to open in key metropolitan markets to greatly expand the product selection and inventory available in the stores.
