“One Tough Farewell,” Columbia Sportswear Co.’s celebration of the life of Gert Boyle, will be held Thursday, December 5, from 10 a.m. to noon Pacific Time at the Veterans Memorial Coliseum in Portland, OR.

Boyle, the chairman of the board of directors of Columbia Sportswear and its matriarch since 1970, died November 4 at the age of 95

Video of the celebration will be livestreamed at gertboylecelebrationoflife.com.

Click here to read SGB’s tribute to Gert, including a reprint of our 2016 feature on the legendary Ma Boyle.