Columbia Sportswear announced a multi-year sponsorship with USA Curling and is working with its team program, including the men’s, women’s, junior, and wheelchair national teams.
Columbia has created uniforms for the USA Curling team, which they will wear on the NBC Sports Network telecast of “Curling Night In America” airing September 19.
The sponsorship gives Columbia a spotlight to promote both the uniforms and its recently-released Omni-Heat Infinity technology. The USA team of more than 50 athletes and coaches will also wear the uniforms for training and in curling competitions on the NBC televised event and worldwide, including the 2022 Olympic and Paralympic Winter Games in Beijing, China.
“USA Curling is an elite organization with best-in-class athletes, and we are huge fans of this growing sport,” said Joe Boyle, president, Columbia. “Columbia’s products are designed to help people pursue their passions in a variety of environments, and we can’t think of a better way to showcase our brand than in a global sport that takes place completely on ice.”
In the 2018 Winter Olympics, the USA Men’s Curling team won the first gold medal for the U.S. over Sweden.
“Columbia Sportswear is a highly regarded brand that immediately resonated with our athletes,” said USA Curling CEO Jeff Plush. “We could not be more excited to enter into a long-term partnership with an iconic American brand that shares our commitment to valuing people, our communities and the many stakeholders that make up our great sport.”
Photo courtesy USA Curling
