Columbia Sportswear Company has appointed Michael Minter as vice president of the Sorel brand.
Minter has reportedly spent nearly 20 years working in creative and marketing leadership roles for Sanuk, Billabong, Keen, DC, and Reef, ranging from ad campaigns and global retail concepts to high-impace collaborations.
“The addition of Michael to the team comes at an exciting time for the brand as we chart our course into a new chapter of growth,” said Cory Long, president of Sorel. “With a strong background revitalizing and scaling brands in footwear, fashion, outdoor, and action sports, Michael brings with him the creativity level and experience spectrum we feel is tailor-made for the Sorel opportunity.”
Image courtesy Sorel, LinkedIn
