Columbia Sportswear Company announced it has named Jim Beeman as vice president, U.S. sales for the Columbia brand.

Beeman had been at Nike for 22 years. His last position at Nike was VP and general manager, JD Sports/Finish Line. Other roles at Nike include vice president, Integrated Marketplace Development; vice president and general manager, Nike Central; and senior global brand director, Football and Baseball.

In his role at Columbia, Beeman will report to Tim Sheerin, senior vice president, Global Wholesale, Columbia brand. U.S. Wholesale is a core business for the Columbia brand, and Beeman brings his expertise in that area.

“Jim has led multiple teams at Nike and driven significant growth in support of large integrated wholesale partnerships, driven category brand marketing and retail brand marketing, as well as territory-based teams across wholesale, digital and direct,” said Mr. Sheerin.

“We could not be happier to have a leader of Jim’s caliber join Columbia Sportswear,” said Joe Boyle, P\president, Columbia Brand. “We’re excited to have his energy and enthusiasm for the outdoor industry at the Columbia brand.”

Photo courtesy Columbia Sportswear/Jim Beeman