Columbia Sportswear Company has appointed Troy Sicotte as president of the Mountain Hardwear brand.
Sicotte has worked as Mountain Hardwear’s vice president of sales for the past three years. During the search for a president, he co-led the process with Mike Parker, who together transitioned the organization while working remotely.
“Troy Sicotte is a modern, pioneering and energetic leader with diversified experiences that will serve Mountain Hardwear well,” said Craig Zanon, senior vice president, Emerging Brands, Columbia Sportswear Company. “We are happy and proud that Troy’s internal promotion facilitates a smooth transition for the team and business.”
“My last three years with Mountain Hardwear have been the best ones in my career because of the hardworking and passionate people that have made this growth possible,” said Sicotte. “I’m honored to now help lead the brand’s continued global growth alongside these amazing teams in Richmond, Portland and abroad. Our focus on innovative mountain sport products and thoughtful distribution will optimally serve consumers and our retail partners across the globe.”
Troy Sicotte was a 2012 SGB 40 Under 40 honoree.
Photo courtesy Mountain Hardwear
