Columbia Sportswear Company has signed a license agreement with World Wide Cycle Supply, Inc. for the design, manufacture and marketing of a new line of outdoor bikes and bike accessories. Global distribution for the Columbia collection will be managed by World Wide Cycle Supply, Inc. through sporting goods retailers and specialty bike shops. Initial availability is slated for spring 2006.
The new Columbia collection will feature hardtail and dual suspension mountain bikes, comfort bikes, hybrid bikes, road bikes, cruisers and youth style models. Select bike accessories including grips, saddles, bike pumps and water bottles will also complement the line.
“This agreement is an exciting new opportunity for us,” said Tim Boyle, President and CEO of Columbia Sportswear Company. “Licensing is an important part of our branding efforts and is one more way to enhance our mission to offer consumers quality products for a variety of outdoor activities. We are pleased to be working with such a credible industry leader on the introduction of this new line for outdoor biking enthusiasts.”
“We are very excited about introducing our line of Columbia bicycles for 2006,” said Stew Barnett, CEO of World Wide Cycle Supply. “The Columbia name is synonymous with great quality and value in the outdoor market, therefore this collection will reflect the same standards, great looking and functional bikes at a tremendous price. Most importantly, we look forward to great success and are pleased to be working alongside a proven outdoor leader like Columbia.”
