A Colorado land conservation group, Conservation Colorado, on Wednesday ran ads in The Salt Lake Tribune and Deseret News calling for the Outdoor Retailer show to come to Denver.

“We have stronger beer. We have taller peaks. We have higher recreation. But most of all, we love our public lands,” the ad said.

The advertisements, according to the Associated Press, point out that Colorado has fought legislative attempts to give the state control of federal public lands.

“Colorado knows protecting public lands is just good business,” the ad said.

Photo courtesy Conservation Colorado