Cold As Ice has renewed its contract with Tricia Byrnes. Tricia will continue to be the champion representative for the Cold As Ice brand and all it stands for in the womens marketplace. ” We love working with Tricia and have enjoyed our relationship with her over the past three years. She has the riding style and results to command an audience wherever she rides”, says a company spokesperson, “and thats great for the brand”.
The terms of the deal were undisclosed, but do include a healthy victory schedule as well as a line of signature
outerwear pieces. “Supporting the label with her own signature collection, is a direct reflection of how integral Tricia is to the R & D process here at Cold As Ice”, stated Darcy Lee Post, CEO and head Designer for the brand. “Her styles are the first to fly off the shelves”.
“Cold As Ice is such an amazing company and I feel lucky to be a part of the team and work with a fun group of
ladies making cool clothes and who love to ride”, said Tricia. Her competition schedule includes a few World
Cups, the triple crowns, X-games, Grand prixs and the US Open. New this year for Tricia will be her own
snowboarding camp held at Stratton, Vt. It will coincide with the winter holiday and can be registered for on line
through Cold As Ice.
Tricia has a great attitude towards all her sponsors” stated the Cold As Ice team manager. “Shes a true pro in
every sense of the word”.