Bruno Coffre has joined Cascade Designs as Director of European Sales. Coffre will oversee the European sales team and help expand Cascade Designs' business in the rapidly changing Outdoor Specialty Market throughout Europe.
“Bruno's long history of success in the specialty and sporting goods business will serve him well in this position,” said Schuyler Horton, V.P. of Outdoor Sales. “Together with a strong internal crew and a stellar external team, he will be a great asset to the Cascade Designs team.”
Prior to joining Cascade Designs, Coffre held a position as the European Regional Sales Director for New Balance, where he oversaw an external sales force of over 80 strong as well as regional managers and the customer service team. Under his watch, revenues and profitability increased, he instituted many “grass roots” marketing campaigns, and he helped to improve the level of customer service satisfaction. Prior to that, Coffre had similarly successful tenures with Nike (in both sales and account management) and Proctor and Gamble.
Coffre will be based outside of Paris in Fourqueux, and will begin full time in April 2006.