Cocona Labs has hired Wes Burgess as its Chief Product Officer. Burgess steps into the role after working with Cocona Labs for nearly ten years and, most recently, as vice president, sales, engineering and business development.
“Wes’ work with Cocona has been critical to developing new 37.5 materials and connecting new brands with our technology,” said Blair Kanis, President, Cocona Labs. “Under his leadership, we’ve brought in over 50 new manufacturing partners for internationally recognized brands and commercialized new products featuring 37.5 Technology. We’re excited to have him on our executive team as we continue our expansion into footwear and home goods and even more sustainable 37.5 materials.”
Burgess comes to the company after a long career in business management and product innovation. He also worked as a technical manager for Unifi, Inc., an associate director of fabric development at Massif Mountain Gear, directing fabric and technology development for its technical apparel brand, and as director of new product development for Cortland, where he developed electro-optical, mechanical cables and custom heavy-lift synthetic ropes and slings.
“It is gratifying to be a valued part of such a dynamic team serving world-renowned partners,” Burgess said. “I’ve especially enjoyed mentoring team members and partnering with our supply chain and brand partners to grow the business while expanding into new markets. The opportunity to meet, learn from and befriend incredibly talented people worldwide is a true joy.”
As 37.5 continues to grow, Burgess will head partnership expansion in new markets, including China, India and Indonesia.
