Coalision, the Canadian lifestyle company, announced the appointment of Tracy King to the role of vice president North American Sales, Lole, effectively immediately.
King will report directly to Bernard Mariette, President and CEO of Coalision and will be based in New York.
King has 20 plus years of industry experience, having worked for Levi Strauss in San Francisco, where she served as VP Sales for Dockers and Levi's Women's, playing an active role in the launch of all the group's new product lines. Most recently she was VP Sales for Phi, a global women's luxury brand.
Responsible for business development for the entire North American market, she will be entrusted with the task of extending the reach of the Lole brand and help Lole attain its global potential.
“After the appointment of Pascal Aymar in September as General Manager Europe, we are excited to strengthen our brand management team with the addition of Tracy King as Vice President sales North America at Lole” said Bernard Mariette president, Coalision “with Tracy leading the strategic sales direction of the brand in North America we feel confident that Lole will continue to fulfill its untapped potential, as it can expand beyond its impressive sales today to increase its presence both within our company and within the industry.”
Tracy King comments: “I am energized by the Lole philosophy of honoring women and inspiring them to lead active lifestyles. The whole idea of creating product that is stylish, functional and comfortable is perfect for addressing our modern lifestyle.”
In addition to Tracy's appointment, Nathalie Binda has been promoted to the position of Vice President, Marketing for Lole. Having served as Marketing Manager at Lole since 2005, Binda succeeded in establishing the brand's unique positioning over the span of just a few years.
“Her energy and professionalism make Nathalie one of the pillars of the Lole brand,” said Mariette. “She is a key player in the development of the brand. Lole is a brand with an amazing potential. With their talent, experience, dynamism and lifestyle, Tracy and Nathalie round out the Lole management team and will help us create a strong organization dedicated to building the brand worldwide.”
