Club Pilates has signed a Master Franchise Agreement in Belgium, Luxembourg and Monaco and is committed to opening at least 36 studios over the next 10 years, bringing the total number of international markets for Club Pilates to 21 doors.
The company signed the Master Franchise Agreement with TMCP Fitness LP (TMCP Fitness International) and its Founders, Chris and Susan Fichaud, existing Club Pilates master franchisees in France, Ireland and Switzerland, and domestic franchisees in Texas.
TMCP Fitness International has begun opening studios in France, with open studios in Bordeaux and Rennes.
“We are delighted to acquire the Master Franchise rights for Club Pilates in Belgium, Luxembourg and Monaco, expanding our presence beyond our developing markets of France, Ireland and Switzerland,” said the Fichauds. “The enthusiasm for Club Pilates has been truly remarkable as communities across these regions continue to embrace the transformative benefits of this globally renowned fitness concept.”
This Master Franchise Agreement builds on the growing presence of Club Pilates in Europe, with studios open in Spain, Portugal, France, and Germany and the first studio in Ireland, which opened in March.
The company has also signed licensing agreements in Austria, the Netherlands, Qatar, New Zealand, Switzerland, and Mexico.
“As Pilates continues to reach new consumers and demand keeps rising, Club Pilates is thrilled to be on the forefront of that growth,” said Bob Kaufman, president of International at Xponential Fitness, the parent of Club Pilates. “These new territories are a natural next step for our European expansion, and we look forward to making Club Pilates the most loved Pilates brand in those markets.”
Image courtesy Club Pilates/Xponential Fitness
