After acquisitions in Canada and the UK, Club Champion has acquired PureForm, a golf club fitter based in Australia.
“We’re very excited to partner with the PureForm team down under,” said Club Champion CEO Adam Levy. “Like our other recent acquisitions, PureForm strives to give their customers a top-tier experience and measurable results on the course, so we felt a natural connection with them and their model.”
“We’ve seen what Club Champion has been able to do in America, and we want to explore the same approach here in Australia,” said Paul Jenner, managing director and co-founder, PureForm.
Jenner 20-year veteran of the golf industry as a player, coach and club-builder. After starting PureForm in 2014, Jenner became one of the first qualified PGA Professionals in Australia to offer Tour-quality fittings and club building to consumers. PureForm uses similar technology like TrackMan to fit Australian golfers into the ideal club combinations from various brands.
“We have the same fitting philosophies, and we even use the same technologies,” Levy said. “We’re excited to add PureForm to the family and see how the partnership can elevate custom club fitting in Australia.”
PureForm Golf, founded in 2014, is in Sydney and Melbourne. Established in 2010, Club Champion has more than 90 Club Champion locations worldwide.