Cloudveil hired Dedication Sports Group and Pinnacle Outdoor Group to represent Cloudveil’s outdoor category in the Mid-Atlantic and New England Territories respectively.

Dedication Sports Group, which is comprised of Andy Correll and Paul Wu out of Ithaca, NY will handle the Mid-Atlantic Territory. “We are very excited to welcome back Andy to the Cloudveil team. Andy’s strong connection with Cloudveil as a former rep, and past experience as a specialty store owner provide an invaluable first-hand perspective and understanding to support our specialty dealers,” says Dave Mahoney, Cloudveil’s Sales Manager.

“My longtime history with the brand and experience within the outdoor market will make this a smooth and exciting transition for our group,” says partner Andy Correll. Dedication Sports Group also represents Lowa, Tecnica, Mac Pac and Life is Good. They will be handling NY, PA, DE, NJ and MD.

Pinnacle Group, spearheaded by partners Hal Ellms and Ben Winther is run out of Middlesex, VT. “Cloudveil has built a loyal and passionate following over the last ten years and we are excited by the opportunity to represent the brand in New England,” says Hal Ellms. “Hal and Ben’s collective experience and connection with specialty retailers makes them a great fit for Cloudveil,” says Dave Mahoney.

Pinnacle Outdoor Group currently represents Vasque, Mountainsmith, Guyot Designs, Darn Tough Socks and Detour. They will be managing ME, VT, CT, RI, NH, MA.