Cliff Keen Athletic has launched a new Web site for the 2009-10 scholastic calendar.  The company said the new site is re-designed to better serve the company’s considerable stable of growing customers, universities, retailers, and club wrestling programs, as well as an international officiating client base.

Highlights of this Web site roll-out include an increased server capacity, easier navigation and simplified ordering with Cliff Keen’s new Shopping Cart features and real-time inventory levels.  A second phase coming later this summer, will include a completely overhauled Custom Uniform Builder and Business-to-Business portal.  Cliff Keen loyalists can pick from all of their favorite wrestling and officials wear items, while seeing recommended and comparable items automatically selected from the shopping cart system. 

Also included on the new website is Cliff Keen’s custom sublimation program, which has been commended by wrestlers, coaches,, and officiating leaders.   The company’s sublimated uniforms and workout gear led to record-breaking sales and service marks set in the fall of last year.  The iconic Ann Arbor company, lauded as a Michigan success story, seeks to break those marks with the web site roll-out.

“I am very excited about our new website,” said Chad Clark, Cliff Keen VP of sales.  “We think our new website takes us leaps and bounds ahead of the industry curve.  In particular, customers will enjoy the streamlined ordering process and real-time inventory control that they will have point-and-click access to.”

Clark credited Cliff Keen owner Tom Keen for the vision and initiative to overhaul the site while lauding Roger Houthoofd, Cliff Keen’s creative director, for the energy and dedication to steer the project to fruition.  Entering its’ 52nd -consecutive year of retail innovation in the international wrestling and officiating marketplace, Cliff Keen has fulfilled orders in the past year for the National Football League, hundreds of nationally-recognized collegiate wrestling programs, and is the annual title sponsor of the Cliff Keen World Series of Wrestling events–amateur wrestling’s benchmark tournaments hosted across the country.