The Sea Otter Classic has added Clif Bar, Hydrapak and Cytomax as multi-year sponsors. The 15th annual Sea Otter Classic, known throughout the cycling world as the racing seasons kick-off event, will be held on April 14-17, 2005 at the Laguna Seca Recreation Area in Monterey, California.
“Sea Otter continues to be the greatest celebration of cycling each year,” says Bryan Cole, Clif Bars Nor Cal Field Marketing Manager. “Clif Bar loves the family feel and values all of the activities provided for every cyclist, both young and old alike. We are excited to be back for another year of festivities and look forward to connecting with everyone, from the pros on down to the kids and their parents at the bike rodeo. Like Sea Otter, Clif Bar was founded on a bike ride and we continually look forward to heading down to Monterey to visit with all of our family and friends and see what's new in the world of bikes.”
Clif Bar is involved in the Sea Otter Classic community outreach program, educating kids that nutritious energy bars made of complex carbs and organic ingredients are a healthy and tasty alternative to candy bars and are the choice of pro bikers.
The official hydration pack for Sea Otter is Hydrapak, the exclusive manufacturer of the easy-to-clean Reversible Reservoir. A custom edition, highly sought-after, Sea Otter Classic Hydrapak will be awarded to second place finishers of all Mountain Bike events.
“Our first Hydrapak custom bag was conceived by and launched at Sea Otter a couple years ago,” says Matt Lyon President & CEO Hydrapak, Inc. “The packs quickly gained favor, due mostly to Sea Otter buzz, and we ended up selling customized packs to thirty teams that first year. It was because of Sea Otter we realized the Hydrapak could evolve into a product allowing fashion. Our customized Hydrapak is now one of our biggest sellers and we have found Sea Otter to be a great, highly targeted event to launch new product.”
While cycling enthusiasts and journalists in several nations around the world are getting ready for the Sea Otter Classic, teams of bag checkers, nutrition experts and coaches are limbering up for one of the largest athlete-care sessions of the year, demonstrating just how important the amateur racer is to Cytosport, the manufacturer of Cytomax. Courtesy of Cytomax, Sea Otter is providing an area called the Athlete Hospitality Zone.
“The way it works is athletes come into the Athlete Hospitality Zone check their bags, fine tune their bikes, hit the nutrition zone and get pumped up for the race,” says Eric Gilsenan, Event & Athlete Coordinator, Cytosport. “Post-race riders can come back to the Athlete Hospitality Zone, re-check their bags and leave their bikes on one of our sixteen bike racks, without having to make the long journey back to their car, keeping amateurs right in the thick of it. Well have 3,000 gallons of various Cytomax product flowing non-stop, on-course and in the expo area from Thursday through Sunday. 1000 1.5 pound containers of Cytomax will be distributed among the top five place-getters of each of the 200 racing categories.” Also, on Saturday from 2:00 4:00 p.m. were bringing in a 3-piece blues band for those just wanting hang out and chill.”
