Classified, the Belgium-based tech company that develops and commercializes drivetrain products for the cycling industry, has made a significant move by appointing Koen Van Der Weerd as head of sales. This strategic decision is a key part of the company’s growth strategy.
Classified also reinforced its leadership team with a series of recent appointments. Dennis Weijers has joined as chief commercial officer, and James Vickers has taken on the role of head of marketing and communications. These appointments underscore the company’s commitment to strengthening its leadership team.
The company said in a media release that Van Der Weerd has over a decade of leadership expertise in the cycling industry, making him an invaluable asset for Classified as the brand grows in a competitive landscape.
Van der Weerd’s work experience includes commercial strategy, business development and sales management. He has held key roles at Enviolo, where he was responsible for global revenue, and Pon.bike where he managed international sales for various high-profile brands.
Classified’s CEO, Mathias Plouvier, said: “We’re thrilled to welcome Koen to our team. His expertise and vision perfectly align with Classified’s goals and will positively impact our business. His support will be pivotal in strengthening our relationships with OEMs and customers, driving growth and contributing to our continued success.”
Leveraging his strategic insights and industry expertise, Van der Weerd will lead the team in enhancing partnerships, extending the brand’s reach, and ensuring continued value and service to dealers and customers.
Van der Weerd said, “I am delighted to join Classified at such an exciting time for the brand. My focus will be on expanding market share, strengthening partnerships, and supporting our existing collaborations. Together, we’ll drive new opportunities to fuel global growth. I look forward to working with the team and our partners to continue leading innovation in the cycling industry.”
Images courtesy Classified
