Clarus Corp’s subsidiary Sierra Bullets, L.L.C. has appointed Keith Enlow to president, effective August 17.

Enlow brings more than 25 years of executive leadership experience serving in roles in the commercial, military and law enforcement markets. Most recently, Enlow served as the general manager for Steiner eOptics. Prior to his role there, he served as the CEO for the United States Olympic and Paralympic Shooting teams. He also served in prior senior leadership roles at Remington Ammunition and Barnes Bullets.

“Keith is a seasoned industry veteran who brings a wealth of experience and leadership to Sierra,” said John Walbrecht, president of Sierra Bullets’ parent company, Clarus Corporation. “Over the course of his career, he has provided the strategic vision to improve brand equity and drive innovation for some of our industry’s most reputable and disruptive companies. We look forward to leveraging his expertise and enthusiasm as we continue to grow Sierra Bullets.”

“I’m looking forward to returning to my home state of Missouri and am honored to be working for Sierra Bullets,” said Enlow. “Sierra is an amazing brand with a great future ahead and I am excited to be a part of it.”

Photos courtesy Sierra Bullets/Keith Enlow