Clarus Corporation has acquired Tred Outdoors Pty Ltd., the Australia-based outdoor and recovery gear manufacturer, from Venlo Holdings. Terms of the deal were not disclosed.
Clarus said Tred is a fast-growing outdoor adventure brand producing products across Offroad, 4×4 automotive touring, camping, and caravans. The transaction includes cash, stock and future consideration based on Tred’s performance.
Tred will continue to operate independently as a wholly-owned indirect subsidiary of Clarus and will be part of the company’s Adventure segment, which includes the Rhino-Rack and Maxtrax brands. Clarus also owns Black Diamond, Sierra and Barnes.
Founded in 2012, Tred sells through retailers and distributors, primarily in Australia, with a growing export market including Canada, the Middle East, New Zealand, South Africa, and the U.S. Tred, an abbreviation for Totally Reliable Explorer Driven, manufactures its products in Australia using Australian-sourced and tested high-grade materials.
Managing director of Clarus’ Adventure segment, Mathew Hayward, said, “We are excited to partner with Chris Roberts and the Tred team to seek to accelerate the brand’s growth by expanding into global markets and through investing in Tred’s exciting new product pipeline. Tred’s foundation is its relentless focus on customer relationships, which we will continue to foster under Clarus’ ownership. This is a great addition to the Clarus family of Adventure brands as we look to grow our portfolio, deepen our relationships with key partners globally, and empower adventure of all types for our passionate fans and friends.”
Ty Hermans, managing director of Venlo Holdings, added, “The Venlo team and I are immensely proud to have built Tred from the ground up over the past 12 years, creating a powerful brand and product development machine. Attracting the attention and support of a global leader like Clarus validates the team’s hard work and Tred’s future potential. As part of the Clarus portfolio of incredible brands, Tred is now poised to become a global powerhouse while remaining a proudly Australian-made product, supported by the same team behind the brand for more than a decade. We are excited about the next phase in the journey and a strong and enduring partnership supporting product development and ongoing manufacturing from our Brisbane factory, in service to Tred and the broader Clarus portfolio for many years to come.”
Warren Kanders, executive chairman of Clarus, added, “This transaction highlights our continued focus on identifying sought-after brands within the Adventure segment that both enhance our offering to existing retail customers and expand our reach into new and larger channels. The acquisition is expected to be immediately accretive to earnings.”
Photo courtesy Tred
