Eleksen Group announced that City Sports will carry a new line of
iPod-enabled men's and women's outdoor apparel using Eleksens ElekTex
technology.
The Made-for-iPod apparel will join the City Sports private label line CS and will arrive in stores mid October.
“We are thrilled to be joining forces with Eleksen to create a line of
iPod enabled jackets,” said Jeff Connor, Chief Merchandise Officer of
City Sports. “The interactive apparel market is thriving and is only
expected to grow; this is a great time for City Sports to integrate an
innovative technology like ElekTex into our apparel.”
“City Sports customers appreciate the latest athletic wear styles and
features,” said Robin Shephard, CEO of Eleksen. “These new designs are
particularly appealing, as they not only offer handy features for
runners and other athletes to enjoy their music but help to protect the
iPod from wear and tear.”
Each jacket uses Eleksens smart fabric technology that has been
integrated into the sleeves as iPod control pads. This allows wearers
complete control of the iPod, including On/Off, play, pause, track
changes and volume, from their sleeve, while keeping the device safely
tucked away in their pocket. The jackets are water resistant, and come
in three styles for both men and women.The jackets are machine
washable, require no batteries, and are completely self-powered and
customer friendly.
