City Sports, the Boston-based specialty sports retailer, opened a new 10,000 square-foot store at Mosaic District, the bustling mixed-use lifestyle center located in Merrifield, VA, 15 miles from Washington, D.C. (2920 District Avenue, Fairfax, VA).
The grand opening celebration for the new store will be held on Saturday, Sept. 12, with a full schedule of activities beginning at 9:00 a.m. The event will include complimentary refreshments, massages, entertainment, and $50,000 in prizes and giveaways, as well as grand opening deals across the entire store. The first 200 adults in line for the event will receive a backpack filled with prizes including City Sports T-shirts and mystery gift cards ranging in value from $10 to $200. There will be a 3-mile Fun Run at 11:00 a.m. open to participants of all abilities.
City Sports Mosaic marks the company’s 26th location, its seventh store in the Greater Washington area, and its first in Virginia. Located in the heart of Mosaic District, near the Angelika Film Center, the new City Sports store features a full range of athletic shoes and apparel, as well as equipment for everything from tennis and baseball to soccer and basketball. The store offers the latest in fitness technology products such as Fitbit activity trackers and GoPro cameras. A favorite of running, cycling, yoga, and fitness enthusiasts, City Sports carries the latest offerings from leading brands including Patagonia, The North Face, Nike, ASICS, and Under Armour. The company is known for personalized services such as free gait analysis to help customers find the perfect pair of shoes, as well as complimentary tennis racquet stringing.
The retailer hosts weekly run clubs at most of its store locations. The City Sports Mosaic store holds its weekly run club on Mondays at 6:30 p.m., rain or shine. Store employees, including former collegiate level runners, serve as pacers for 3- and 5-mile runs, offering training tips and advice for athletes of any ability.
“We are thrilled to be a part of Northern Virginia’s most talked-about urban lifestyle center. Mosaic’s vibrant community and its innovative mix of specialty retail, entertainment, and dining makes it a perfect fit for our brand,” said Marty Hanaka, CEO of City Sports. “We look forward to serving athletes of all ages in Northern Virginia with an unrivaled retail experience not found in other area sports and lifestyle stores.”
Grand Opening Celebration at City Sports Mosaic, Saturday, September 12:
- 9:00 a.m. Doors open. The first 200 adults in line will receive a free City Sports backpack filled with prizes and mystery gift cards.
- 11:00 a.m. Fun Run sponsored by Under Armour. All ages and abilities welcome!
- 9 a.m.-1:00 p.m. Raffles will be held every half-hour for the chance to win a Fitbit, a GoPro, two $250 City Sports Gift Cards, and more. There will be complimentary massages, food and drink, music, and entertainment from the George Mason University Spirit Team.
“We often say that City Sports associates are ‘athletes serving athletes.’ With deep product knowledge and extensive experience in their respective sports, our associates give our customers tailored advice on everything from running shoes to activity trackers to fitness apparel,” added Hanaka.
Founded in 1983, City Sports operates 26 retail stores in metropolitan locations in Massachusetts, Rhode Island, New York, Pennsylvania, Maryland, New Jersey, and Vermont, as well as seven locations in the Greater Washington Area, including Georgetown, Gallery Place, 19th Street, Silver Spring, Bethesda, and Rockville, and Fairfax.
