Italian bike manufacturer Cinelli reported it inked a new partnership deal with La Dolce Velo, appointing the company as the exclusive distributor of Cinelli bikes, frames, components, apparel, and accessories in Australia.
La Dolce Velo will also handle the non-exclusive distribution of Columbus components, Cinelli’s sister company.
Peter Barnes, the founder of La Dolce Velo, expressed his enthusiasm for representing the Cinelli brand. “It is an honor to bring Cinelli back to the Australian cycling community. We are excited to foster a new era of growth and passion for cycling in Australia.”
The company said Barnes’ track record includes founding the Livelo bike rental market in Sydney in 2012 and expanding it to over 40 cities worldwide. Barnes said he plans to replicate his successes with La Dolce Velo, distributing Cinelli products throughout Australia, building a network of dealers with exclusive territorial rights and establishing “trusted customer relationships.”
In addition to distribution, Barnes said he is keen on partnering with a local team to mirror the success of the MBH Bank Colpack Ballan team in Italy, which has been victorious in Europe using Cinelli’s Pressure Aero bike.
Victor Luis, chairman of Gruppo, the parent company of Cinelli and Columbus, noted, “Our brands have a history of innovation and quality that is over 75 and 100 years, respectively, and we are excited to enter the Australian market with a partner that shares our values and our desire to support the Australian biking community.”
Image courtesy Cinelli
