Chums said it hired Ben Falkson as marketing director and that Maddy Garfolo had taken on the newly created marketing manager role.

  • Before joining Chums, Falkson was the global marketing manager for K2 Skis, part of the Elevate Outdoor Collective. Previously he held marketing roles with GoPro, Delve Media and, most recently, Sun Valley Resort. 
  • Garfolo has a strong resume in the CPG space, most notably as the creative director for the sustainable skincare brand Earth Tu Face, overseeing package design and copywriting.

“Everyone in the industry knows Chums, but they often don’t know how deep our line goes or realize how important quality is when it comes to protecting the accessories we carry on our adventures. Chums has a lot of exciting innovations in the works, and we want to make sure we’re supporting our loyal network of retailers while also making new consumers aware of how much Chums products can add to outdoor experiences of almost any kind,” commented Falkson.

Founded on the Colorado River in 1983, Chums is known for its floating eyewear retainers, dry bags and other protective accessories.